W hen you are a small business or solo business owner finding the time for consistency on social media can be one of your biggest challenges. As a small business usually the business owner and sometimes employees, are responsible for creating content for the company. With social media, the frequency required and knowing what to start posting that will actually be beneficial to your business can be daunting, but hopefully this article will serve as both inspiration and a guide to the small business on what to post and the sort of tone each of the main social networks.
But first, although these may be the main platforms, your business type may or may not require all of them. Two main rules of thumb: 1. Only use social sites that actually hold the type of people that buy from you and 2. Do not just talk about yourself and your business! Number two is the biggest mistake I see businesses make on social media. It’s not about you. Social media is not just a channel to SPAM people with self involved hey look at us messages. You want to care about what customers of yours would be attracted to and want to see.
Like I said at the beginning, social media can be a lot to deal with, but it’s not impossible. I tell every business owner to think each di erent social media site as a di erent party. There are di erent people attending each party, and let’s face it most of use would not show up to a party and scream at the top of our lungs as soon as we walk into the room hey look at me look at me. But yet thats what most people do on social media. They also forget the whole “social” par., which is to engage others in conversations. With a sound strategy, thinking give give get when it comes to content and a commitment to great content for your audience, anyone can be successful! If you need help crafting your message or tone for your social media channels, we’d love to chat with you and get your company headed in the right direction!